Oldcastle Architectural. | MosaicMinds |
A Creative Studio ( located near Bentonville, AR ) specializing in high-level Branding, Graphic Design, Photography, Marketing and Web Development.
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Oldcastle Architectural.

The Challenge:

EnduraMax High Performance Wall System is a unique masonry wall product develop to tackle 3 areas of commonly known challenges. Number one Energy Performance, number two Moisture Management & number three Sound Reduction. The new innovative product was launched in 2014 but need it a way to communicate these benefits to Architects, Builders and Masons.

Approach:

In order to communicate visually our message, we match them with visuals of everyday tools that one way or another are used to combat a challenge. We used an Umbrella to symbolized the barrier for moisture. We used a light bulb to symbolize glow in regards to what the community of Architects, Masons and Builders are saying about the product’s performance. Finally, we used a trowel which is a hand tool to symbolize less manual labor.

 

A clean layout, and bold copy maintain the product’s vibe while still delivering the message clearly.

Client:

Oldcastle Architectural, Inc

Industry:

Architecture

Category:

Design, Print Advertising