Email Marketing Template

AutoRentals

Name: MosaicMinds
Price range: $$$

A responsive email’s template that users can click, book travel, subscribe, and download from any device,

BACKGROUND

AutoRentals.com email campaign designs was causing a significant negative impact on click through rates. Why? Because their email design was non-responsive. AutoRentals.com emails were design to truly fit a one-size-fits-all email. They were built to typically be seen on a desktop computer. With today’s consumers using more and more mobile devices, AutoRentals.com made it a priority to addressed the problem, and hire me to fix it.

MY ROLE

• Web Designer
* Web Developer

Business research

I started by understanding the business requirements.

STEPS

KICK-OFF WORKSHOP

I’ve met with the Vice President of Sales and Marketing to understand what they’re trying to achieve. Define current problems, business goals, & discuss creative direction ideas.

BUSINESS GOALS

To increase customer attrition, loyalty & sales by 20%.
New design must convert
better for mobile, while still maintaining current performance for desktop.
Present direct booking options from all the major car rental brands in a design that allows for an instant and easy reservation process.

PROBLEM DEFINITION

As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. AutoRentals.com emails were not using best practices.

The design code lack the use of fluid tables and images to make content flow across different screen sizes.

OLD EMAIL DESIGN

If you take a look below you can see the email does not adjust to screen size. This was causing the users to zoom in in order to read the content. Many users after this point were just closing the email and not engaging with it.

User Profile

The current demographic for AutoRentals.com is comprised of 48% Male and 52% Female.

Meet Bryan

Location: Orlando, Fl
Age: 28 
Work: Fashion Photographer  
Family: none
Character: Ambitious

Key Role: Travel to Set

JOBS TO BE DONE

Bryan is a budget conscious entrepreneur. As a Fashion Photographer he must travel to and from location fast without putting a dent on his wallet.

PAINS & GAINS

Having to travel constantly for his job Bryan must be able to find a rental car quickly, but many times he lacks on choices around his budget that can fit all his equipment. Since he is usually on the go, Bryan can stay ahead of planning by booking his rental car needs from any of his devices with ease.