I lead the design of user-centric, best-in-class e-commerce experiences for AutoZone.
Utilizing Agile methodologies, I collaborate closely with product management, leadership, business partners, and development teams throughout the entire design process. This includes:

• Leading user research: Conducting in-depth research to understand user needs and behaviors.
• Facilitating discovery sessions: Guiding workshops to define project goals and user journeys.
• Creating user journey maps: Visualizing the user’s path through the e-commerce platform.
• Crafting wireframes and prototypes: Developing interactive prototypes for user testing and feedback.

Beyond design execution, I champion a collaborative and high-performing design team.

• Building trust and efficiency: I fostered cross-departmental relationships, leading to smoother workflows and greater confidence in the design team’s expertise.
• Oversee Creative and Development: I provide creative and thecnical guidance for the Product Discovery and Site Experience team, working closely with Marketing Campaign Managers, Developers, Digital Designers and Product Owners and stepping in to guide or directly contribute to these as necessary
• Cultivating a growth mindset: I help create a safe space for feedback and fostered a culture of innovation, empowering other designers to excel.
• Mentoring designers: I share with designers skills to lead projects and small teams, while advocating for their strengths within the department, ultimately unlocking new creative opportunities.

Ensuring design consistency and quality across AutoZone’s digital landscape is paramount.

• Close collaboration: I work hand-in-hand with UX architects and front-end developers to ensure designs deliver a seamless user experience while meeting business objectives.
• Project management: I manage the design workflow, including requirement gathering, resource allocation, project assignment, design review, and adherence to UI standards.

In essence, I bridge the gap between user needs and business goals, delivering exceptional e-commerce experiences that drive engagement and success for AutoZone.