EnduraMax High Performance Wall System is a unique masonry wall product develop to tackle 3 areas of commonly known challenges. Number one Energy Performance, number two Moisture Management & number three Sound Reduction. The new innovative product was launched in 2014 but need it a way to communicate these benefits to Architects, Builders and Masons.
In order to communicate visually our message, we match them with visuals of everyday tools that one way or another are used to combat a challenge. We used an Umbrella to symbolized the barrier for moisture. We used a light bulb to symbolize glow in regards to what the community of Architects, Masons and Builders are saying about the product’s performance. Finally, we used a trowel which is a hand tool to symbolize less manual labor.
A clean layout, and bold copy maintain the product’s vibe while still delivering the message clearly.
Oldcastle Architectural, Inc
Design, Print Advertising